Through Facebook advertising, we will be able to target particular demographics of people who would most-likely be interested in your business. Facebook allows users to target audiences based on key factors such as age, gender, and location.
More people are on Facebook than any other social media platform in the world, 1.96 billion daily active users and counting. As a Marketer it makes sense why so many people use facebook to advertise for their business; they simply have the largest audience. Facebook’s large community of users makes it an ideal tool for advertising in order to reach the people that your business is looking for.
We track the performance of your ads using the Facebook pixel. The Facebook pixel is a piece of code that the platform provides to help businesses track which actions visitors are taking on their website. With the Facebook pixel you can target audiences that are based on data from people who are actually visiting your site.